Zapr - Campaign Explainer Video
Campaign video for Max Bupa created while I was working at Zapr.
The impact of Max Bupa’s ads on the target audience and how Zapr helped Max Bupa with 41% higher prospects.
OVERVIEW
Zapr Media Labs made an animated explainer video to explain the highly successful campaign it did for Max Bupa. Zapr's Design team was tasked with Creating this video and did it end to end including storyboarding, animating and rendering this video.
ROLE AND DURATION
Illustration & Animation
(Team Project) We were a team of 4 people
2 months
BREAKING DOWN THE PROCESS
Since motion design can accomplish so much, it’s important to get things right. The motion design process we followed was collaborative. We keep the entire team informed and involved every step of the way, working together to make sure the story is brought to life.
STEP 1
Moodboard (Match Corporate branding)
STEP 2
Storyboarding
STEP 3
Mockup Phase
STEP 4
Voice Recording
STEP 5
Animation
STEP 6
Adding Sound effects
STEP 7
Quality Check
(JPEG Sequence)
STEP 8
Final Changes
STORYBOARDING
Zapr Media Labs made an animated explainer video to explain the highly successful campaign it did for Max Bupa. Zapr's Design team was tasked with Creating this video and did it end to end including storyboarding, animating and rendering this video.
LEARNINGS
1. The more the better ideas.
The more eyes on a design, the more it’s exposed to varying opinions, experience, and critique — and this can only ultimately improve it. Or at the very least, test it.
2. Stick to the plan.
If each and every member sticks to the plan since the beginning, it makes getting the best results easier.