Samsung Research (SRIB)

Samsung R&D Institute India-Bangalore (SRI-B) is the largest R&D Center outside of South Korea and a key innovation hub in the Samsung group.

Overview

At Samsung, being a part of the NXT team, I worked on the UX and GUI of various B2C commercial products of Samsung. Improvising the new design systems, handling new features and festive interactions, researching and understanding the customer experience were some my core responsibilities.

Due to heavy NDAs, please contact me for in-depth details of my work.

Roles

UX & GUI Designer

(Part of NXT at Samsung)

Platform

Android

Duration

1 Year

New Experiences for Samsung Galaxy and Samsung Shop

Samsung Galaxy and Samsung Shop were one of the core products of Samsung which aimed at providing users with various services like Health, Gaming, Entertainment.

I worked on decluttering the entire homepage experience and building user's trust over the Samsung apps. The entire experience included researching and highlighting user pain points and presenting and managing the stakeholders.

Samsung Pay Design System

Keep your favourite debit, credit and loyalty cards with you so you can pay in-person or in-app using Samsung Pay.

I worked on building the entire user flow guide for Samsung Pay along with fellow team members. Made sure there weren't any loop holes and updated the entire guide according to the current flow. Usability testing of the app was also a part of the process.

Furthermore, I worked on redesigning and setting the design system as per One UI 5 for Samsung Pay.
I

GUI for Samsung Visit In

Samsung Visit In is an application of Samsung Electronics which provides location-based functionalities consuming extremely low-power.

An entire overhaul of Visit In's visual language and user experience was conducted. From the foundation, I helped lead the design patterns and graphics of the product.

My primary role on this team was to lead the GUI design for the dashboard experience and the consumer app.

One UI New system

One UI 5 is exceptionally compelling in personal optimization, making your every day effortless by allowing you to get things done easily across all your Galaxy devices.

This updated design system aimed at combining a dense UX visual language with a tactile interface.

One of my roles was also to maintain the One UI guideline across all the apps in both Light and Dark Mode