Vidhisha KediaFragmented setup
Survey creation and execution happened in different dashboards. Audience generation needed to sit alongside campaign setup.
ADIMPRINTS · ENTERPRISE PLATFORM
Bringing campaign operations into one connected workspace
Designing a unified dashboard for Zapr’s campaign, audience and reporting workflows.
- ROLE
- UX Research, Prototyping,
Art Direction & UI Design - DURATION
- 6 months · Team project
- PLATFORM
- Web
THE BRIEF
One campaign. Too many platforms.
Running a campaign meant moving between separate internal tools to build audiences, create surveys, set up campaigns and monitor results. Reporting and billing added further handoffs.
The brief was to bring these capabilities into Adimprints: one platform for campaign management, user management, surveys, segments, reporting, monitoring and billing. The challenge was to connect the work without overwhelming the people doing it.
MY CONTRIBUTION
Connect user needs with technical constraints
I worked with engineering to understand constraints, product management to refine goals as the project evolved, and customer success to identify confusion. My contribution covered research, UX patterns, dashboard guidelines, prototypes and interface design.
I used the Double Diamond as a flexible guide: understand the work, define priorities, sketch and decide, then prototype and test. The process had to accommodate frequent additions to the workflow.
UNDERSTANDING THE WORK
Start with the workarounds
I interviewed internal team members and used observation to understand needs, pain points and existing workarounds. The dashboard served two groups: internal teams managing operations, and clients accessing campaign information.
Lost context
Many sections needed clear navigation and easy switching. Preview and line item settings needed to be easier to find.
Difficult handoffs
Campaign reports needed to be downloaded and shared easily. Finance needed campaign details and flexible billing exports.
THE USERS
User personas
Manish Seth
31 · Ad Operations Manager, QA
Bangalore · Male
About
Manish manages critical campaigns across regions and has a strong understanding of Zapr’s systems.
Goals
- Use one dashboard for the entire campaign process.
- Preview surveys reliably before running them.
Frustrations
- Creating and running surveys on separate dashboards.
- Issues previewing a survey during creation.
Raj Sinha
36 · AVP, Digital Advertising Operations
Bangalore · Male
About
Raj works on revenue analysis, product trends, business intelligence and planning for digital advertising operations.
Goals
- Download and share campaign reports easily.
- Monitor campaign performance in a clearer workspace.
Frustrations
- Difficulty sharing reports with clients.
- Complicated handoffs to finance for invoice generation.
DEFINING THE DIRECTION
Consolidation needs structure
The research shaped three priorities: keep related tasks together, make the platform’s hierarchy visible, and support handoffs between operations, clients and finance.
Audience creation belonged in the same workspace as campaign setup. Reporting needed to support individual campaigns, while billing needed flexible columns and exports. Different roles also needed different access to the platform.
EXPLORATION
Sketch before committing to screens
The flow changed as requirements grew. Sketching let me explore and revise the structure quickly before moving into higher fidelity designs.
Campaign management
Audience creation
Survey and dashboard explorations
Setup and reporting explorations
INFORMATION ARCHITECTURE
Make the relationships visible
I built the information architecture from interviews and observation. Campaign management connected advertisers, campaigns, line items and creatives; other modules supported surveys, audience segments, monitoring, billing and account permissions.
Adimprints
Campaign management
Advertiser / Agency → Campaign → Line item → Creative
Audience & surveys
Segment management · Survey management · Preview
Operations & access
Monitoring · Reporting · Billing · Account permissions · Help & support
USER FLOWS
Keep creation and follow through connected
Create or edit a campaign
- Select the itemOpen an advertiser, campaign, line item or creative.
- Add or editEnter or update the item’s details.
- Configure setupComplete the relevant settings.
- SubmitFinish the creation or edit flow.
Monitor and share
- Choose the scopeCampaign, line item, creative or survey.
- FilterFind the relevant campaign information.
- Export or client viewSupport reporting and sharing.
WIREFRAMES
Translate the model into a working interface
I moved from sketches to wireframes and Adobe XD prototypes, using Material UI as a framework. Tables became the core working surface, with navigation, setup steps and actions organized around each task.
Campaign table structure
TESTING & ITERATION
Let feedback expose the weak points
Usability testing revealed where the initial interface needed refinement. I returned to the designs to improve the experience before preparing the high fidelity prototype.
Visual hierarchy
“The colors and icons used are very bold.”
Real content
Campaign names would be much longer than the space available.
Reporting
Users needed an export option for each campaign.
Discoverability
“How do I change the settings of a line item?”
Targeting flexibility
Users needed separate groups for shows, channels, genres and timings.
FINAL DESIGNS
A consistent language across the dashboard
The final design brought campaign setup, audience creation and operational visibility into a shared interface. Teal actions, navy navigation and reusable controls helped connect the modules.
Campaign management
Advertiser and agency management
Interface system
DELIVERY
Bring the connected experience to the team
I prepared a high fidelity prototype with animations to present the dashboard to the team and stakeholders. The work established a common design language and a connected model for the platform’s modules.
LEARNINGS
The process is part of the product
Return to the users
The design sprint helped uncover errors early. Testing made weaknesses visible and gave the next iteration a clearer direction.
Keep teams in the loop
Cross team communication affected the project timeline. Regular feedback and shared progress checks matter as much as interface decisions.
Sketch to move faster
Sketching made changing requirements easier to handle and helped identify problems before investing in detailed screens.