Vidhisha KediaHi, 
I’m Vidhisha!
A Senior Product Designer with 10 years of experience across visual, UX and product design, turning complex systems into clear, intuitive digital experiences.
↓Case Studies
ENTERPRISE SAAS
Tekion
Redesigning dense, high frequency dealership workflows for speed, clarity and experienced users.
FINTECH · ZERO TO ONE
Finezzy
A loan against mutual funds experience shaped through research, user flows, product design and brand identity.
GLOBAL PRODUCT ECOSYSTEM
Samsung
Designing connected consumer experiences and reusable design systems across Samsung’s product ecosystem.
CONSUMER MOBILE
Dekho
Helping people spend less time searching and more time discovering entertainment they will enjoy.
PUBLIC SECTOR · RESPONSIVE WEB
APEITA
Turning complex government information into a credible, navigable investment story for global decision makers.
INTERNAL ANALYTICS PLATFORM
Adimprints
Unifying campaign, audience, monitoring, reporting and billing workflows into one connected workspace.
About Me
My path into product design began with visual storytelling and grew into a fascination with people, systems and the decisions behind every interaction.
I’ve worked across enterprise automotive software, fintech, entertainment and global consumer products. I also bring knowledge of AI assisted tools such as Figma Make, Claude and ChatGPT to design exploration, prototyping and UX content. What connects the work is my ability to make complicated information easier to understand and to carry ideas from research through delivery.
More about me →
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